I need to design promotional material for my independent feature film "Spin of Fabrications." (See www.veradonir.com) I did research on the formats for film posters, brochures, and pressbooks. Then, I searched databases for inspiring posters with techniques or styles that I might want to incorporate.
http://www.filmposters.com/about/definitions.asp
1-SHEET:
Generally measuring approx. 27"x41" in a vertical format, this is the most common style of American movie poster and the familiar one still in use in theaters today. 1-sheets generally have one vertical and three horizontal folds.
Generally measuring approx. 27"x41" in a vertical format, this is the most common style of American movie poster and the familiar one still in use in theaters today. 1-sheets generally have one vertical and three horizontal folds.
HERALD:
A small (usually 2-page) brochure advertising an upcoming movie. These little programs were distributed in the theater lobby to "herald" the upcoming attractions. Heralds are usually no larger than a small greeting card, on very thin paper stock, with artwork similar to a poster on the cover, tidbits about the movie and cast inside, and a blank area on the back where the theater could stamp its name and announce play-dates for the movie. Heralds are especially popular for films of the 1920s and 1930s for which original movie posters are non-existent or very hard to find.
A small (usually 2-page) brochure advertising an upcoming movie. These little programs were distributed in the theater lobby to "herald" the upcoming attractions. Heralds are usually no larger than a small greeting card, on very thin paper stock, with artwork similar to a poster on the cover, tidbits about the movie and cast inside, and a blank area on the back where the theater could stamp its name and announce play-dates for the movie. Heralds are especially popular for films of the 1920s and 1930s for which original movie posters are non-existent or very hard to find.
PRESSBOOK:
A pressbook (sometimes called a Campaign Manual) is a studio-issued publication distributed to theaters containing information about marketing the film, usually including examples of most of the posters that were produced. Pressbooks can vary greatly in size and content, depending upon the movie they are designed to promote. The pressbook for a low-budget or B movie might be little more than a two- to four-page brochure, while pressbooks for bigger productions can be lavish full-color presentations containing dozens of pages of ballyhoo including detailed cast and crew information, as well as a wide variety of advertising materials such as posters, banners, lobby displays, merchandising product tie-ins and more.
I like the idea of hiding things in the image details, like faces and figures. I also like the idea of incorporating collage elements or painting/drawing over a photograph. Causing nature and figures to blend appeals to me, too.
-Peter
